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The Cackalacky Craft Beer Craze
It is no coincidence that a recent Wall Street Journal article bemoaning the declining fortunes of America’s “King of Beers” was filed from North Carolina, home of four time winner of the Beer City,...
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The American Brand – Using Patriotism to Connect with Consumers
Budweiser is making headlines with its controversial decision to rename its flagship beer “America” until the elections in November. Some herald it as a brilliant marketing move while others cynically...
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